Liz Alonzi

Hi, I'm Liz.

A product designer grounded in engineering, focused on usability

With more than 15 years' experience across design and engineering, I'm equally comfortable defining user journeys, collaborating with developers, and translating technical complexity for business stakeholders.

Sharesies

Most recently, I've been designing consumer and enterprise products at Sharesies, a New Zealand-based wealth platform.

Wills: making a sensitive topic simple

I led the design of Wills from initial discovery through to launch. A key consideration for this project was the language used: end-of-life decisions can be sensitive, Sharesies has a strong brand voice, and certain sections of wills require precise legal wording.

My work translating these complex legal requirements into an intuitive journey was based on competitor research and customer interviews. I then worked with a leading New Zealand specialist in trusts and asset planning to refine the journey, presenting prototypes and iterating on the designs based on her feedback.

Other work

My other projects at Sharesies include a complex enterprise product where I used Claude to build a prototype for gathering client feedback, as well as a range of updates to our internal admin portal. That work contains information that can't be shared publicly, so if you want to hear more about it, you'll have to invite me for an interview.

Send me an email

Case studies

NZ Pass Verifier | MATTR

One task, endless scenarios

Designing an app for checking digital credentials to be simple and accessible across a huge range of users, devices, and environments

Tahi | Southern Cross Health Society

Keeping users at the forefront

Protecting established workflows during a redesign of enterprise healthcare software